“Barriers between digital and physical fashion are fading. It is a new experience, launching the collection as clothing and virtually within the app, allowing more people than ever to own one of my designs.” - David Koma, Founder and Creative Director. It has been fantastic to collaborate with Nordcurrent - I have loved the process of transforming my designs into digital fashion items and am very excited to see how Pocket Styler gamers will interact and style our creations. “With mobile game market valued at 120 Billion USD in 2021 with 7.7% year on year growth, it is an unmissable space for a fashion brand like mine to explore and reach new audiences. 70% of Pocket Styler players are above 25 years of age and more than 85% are female, reflecting well the target audience of a luxury womenswear brand like David Koma. Since then, the game has been downloaded 15.8 million times and boasts 1.7 million monthly active users.
This is only the second and biggest collaboration for the Pocket Styler game, which originally launched in May 2021, with all looks designed in-house. The game currently boasts 310+ trillion possible combinations of outfits with 10.5 million looks submitted weekly and over 10 million votes given to outfits daily. Pocket Styler allows players to create and style their avatar for a range of daily themed events, with other gamers voting on their outfits.
Simultaneously the exact items will be available to purchase online on. On 28th November 2022 more than 100 items of clothing, footwear and accessories from the David Koma Resort 2023 collection will become available within mobile fashion game Pocket Styler, developed and published by Nordcurrent. Nordcurrent’s Pocket Styler launches in-game collaboration with Luxury fashion brand David Koma Luxury brand David Koma launches Resort 2023 collection within mobile fashion game Pocket Styler
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